PolarBearFund.com was created by Cassiar Jade Collection on the eve of celebrating the company's 40th anniversary, which coincided with the listing of polar bears as threatened under the Endangered Species Act. It is the goal of Cassiar Jade to find a way to give back to the global community for having been fortunate enough to be in business for 40 years. To accomplish this goal we are partnering with our retail stores to promote environmental conservation by making donations to non-profit organizations that are involved in the preservation of polar bears and their habitat.
We have chosen the polar bear as the mascot because The Polar Bear Carvings are one of our most popular product lines. The polar bear will be our keystone symbol representing all wildlife, people, and lands threatened by global warming.